It feels like we’ve been waiting for what feels like a decade for Urban Decay to arrive in South Africa. But thankfully, that wait is over. The luxury brand has finally graced our shores and will soon be arriving on a shop shelf and subsequently on your own beauty shelf in the near future. The excitement is palpable and beauty girls and makeup artists alike are saving their money in anticipation for the moment the beautiful Urban Decay store opens its doors to the public. Yes, you read that correctly. In case you didn’t know, the cult brand will be opening up their very own store in Sandton City in June. I can picture it now – rows and rows of Naked palettes, mascaras, eyeliners, primer potions and lipsticks spanning the colours of the rainbow. Oh wait a second, did I just describe an actual store or heaven?
- High – champagne shimmer with micro-glitter
- Dirtysweet – medium bronze
- Radar – metallic taupe with iridescent micro-glitter
- Armor – metallic silver-taupe with tonal sparkle
- Slanted – light metallic gray
- Dagger – medium charcoal with micro-shimmer
- Black Market – jet-black satin
- Smolder – deep plum-taupe
- Password – cool taupe matte
- Whiskey – rich brown matte
- Combust – soft pink-taupe
- Thirteen – light beige satin
At the beginning of March, I was among a select (and very lucky) group of media who were treated to a preview of the high-end products that will undoubtedly leave you drooling and tweeting heart eye emojis. The whole evening was a blur of makeup and a beauty bloggers dream. The haze continued as the evening progressed and still reality never set in even after we were gifted a purple (Urban Decay purple, of course) bag filled with a few of their popular products. To be specific, the one item that had me squealing like a newly engaged ingénue, was the beautifully-packaged NAKED Smoky palette. I’ll admit that I’ve had my heart set on this palette since it launched last year. I don’t need to reiterate the fact that at this point it felt like my Birthday had arrived early, seven months early. But who was I to question this whirlwind of luck?
The Urban Decay NAKED Smoky palette showcases a dozen sultry, smoky neutrals, including nine never-before-seen shades and three exclusives from past palettes. If you happen to be a smoky eye aficionado then this palette will be an indispensable addition to your beauty drawer. Let’s be honest – this palette of twelve sexy shades will change your life. I’ve said it before and I’ll say it again. The quality of Urban Decay eyeshadows surpass that of all other eyeshadows I’ve ever used. Just a second, I need to quickly go and apologise to my other palettes. When you open up a NAKED palette you can expect to find smooth, velvety textures, pigmented colors and serious staying power. The vivid shades blend beautifully to create a multitude of different looks. I tried my hand at two looks – a subtle day-time smoky eye and a more severe night-time smoky eye. Which one do you prefer?
One of the highlights of this palette is the exclusive double-ended brush that has been included. You know those awful, sponge applicators that are sometimes found inside eye shadow palettes? Pffft. This brush hails from a different planet. It’s exquisite. The fluffy crease brush does a superlative job of blending shadows together while the small smudger brush is perfect for deepening darker shades in the outer corners. If you’re a NAKED virgin, or your eyeshadow skills aren’t up to scratch then you’ll probably find great comfort in the detailed Lookbook, which breaks down four amazing ways to get Naked and smoky. I can honestly say that Urban Decay thought of everything when they birthed this beautiful palette.
One of the things that the NAKED palettes are celebrated for is their incredible attention to detail when it comes to packaging. The floating smoke effect and transparent look give this edgy palette a sensual feel. The magnetic closure on the case prevents dreaded mishaps from happening, and the mirror makes it easy to travel with. I feel like it’s my duty as a beauty blogger to mention the fact that these eyeshadows last forever. It’s confession time. I’m aware that you shouldn’t keep your eyeshadows for longer than 2 years due to hygiene reasons, but I’ve had my NAKED original palette for longer than that and I’ve barely made a dent in most of the shades. That R850 price tag isn’t looking so hefty anymore, considering that you’re getting twelve shadows and a brush. Well played, Urban Decy South Africa, well played.