Save, Spend & Splurge – Tinted Eyebrow Gel


I was recently introduced to Benefit’s (ah-mazing) “Gimme Brow” eyebrow gel (R295 at Red Square) last month when I attended the Benefit re-launch in Cape Town. Now don’t get me wrong, I was very aware of who little miss gimme brow was. We had just never been formally introduced. However, that changed very quickly and right off the bat we had an affinity for each other and by the time I left Cape Town we were thick as thieves. She even made her debut on the blog last month when she popped up on a 5 Favourites Friday post. Okay, so now that I’ve proven my love for “Gimme Brow” it’s time for me to compare that fabulous, but somewhat pricey brow gel with a budget, wallet-friendly alternative. Dare I say it? A possible dupe for a fraction of the price? I know you ladies love a good dupe so grab your coffee and let’s get started.


The great thing about both these brow gels is that they offer you a hint of natural brow colour while filling in gaps and setting your brows in place. You know how they say don’t judge a book by its cover? When it comes to “Gimme Brow” and “Make me Brow” you can (and will) judge them by their packaging. Their little tubes look almost identical, their colour options (blonde and brown) are duplicates, their formulas are very similar and their brushes are distant cousins. The Essence brush is slightly longer and skinnier while the tapered Benefit brush has the perfect shape and the tiniest brush. It’s so tiny that it looks like it belongs in a doll house. With regards to the brush/wand, Benefit wins hands down. It’s the ideal size to coat your brows without causing a mess on the surrounding skin.

In terms of formula these two brow gels are strikingly similar. I was very impressed by Essence to be honest. The consistency of both is not too wet. The only difference in the consistency that I picked up on is that the Essence brow gel is a bit drier/chalkier. Regardless, they both set quickly, give off great colour, apply smoothly, are long wearing and very buildable. Both of these ‘hair helpers’ are classed as fiber gels which means they contain tiny fibers that adhere to skin & hair creating the illusion of thicker, fuller, voluminous brows. Baby Got Brows. Can anyone say Cara Delevingne wannabe?


I’m not going to lie. When both of these run out I’ll only be repurchasing one. The Essence “Make me Brow” (R44.95) will definitely find its way back into my shopping basket. I would love to say that it’s purely based on the quality of this product, but sadly it has more to do with the price. I’m in love with the Benefit one and while it might appear to be running a neck and neck race with the Essence one it edges out in front at the finish line. The quality is just that tiny bit better. However, with that being said I’ll happily use the cheaper (Essence) one because it still does the job at a fraction of the price. Have you tried either of these before?

Benefit “Gimme Brow” is available for R295 at Red Square and Essence “Make me Brow” is sold at Dis-Chem for R44.95.

August 18, 2015 • By