{BRAND REVIEW} L.A Girl Cosmetics

November 7, 2014

On trips to Dis-Chem I always used to notice the L.A Girl stand. It looked bright, fun, but sadly also a bit cheap. This all changed in the last few months when I started spotting a few things that I’ve seen overseas bloggers and youtubers rave about. We all know how much these girls influence our beauty purchase decisions. The Pro Conceal HD concealer was also recommended to me by one of my readers so who needs a better excuse to visit Dis-Chem? While I was scanning the shelves for my shade my eyes immediately fell upon the glazed lip paints. The packaging is gorgeous and very eye-catching. Thumbs up for budget cruelty-free makeup.

I’ve heard so many good things about the L.A Girl Pro Conceal HD Concealer. Naturally this went into my shopping basket without a moments hesitation. I own close to 10 concealers so it’s pretty clear that I’m always on the lookout for the perfect concealer to camouflage my dark circles. The formula of this concealer is creamy but not too thick. The search for a great opaque, blendable, long-lasting concealer with little to no creasing is a hard task. But to find one with all these points as well as a super affordable price tag is like finding a unicorn. Nobody actually knows if it really exists. I guess I will be calling Ripley’s Believe It or Not because I think I might have found that rare horned horse. These are available in a whopping 18 shades. There’s definitely something for everyone.

These don’t only cover dark circles. They can be used for highlighting, concealing or even contouring. The L.A Girl Pro Conceal HD Concealer doesn’t sit in my fine lines and lasts on my under eye area for longer than any other concealer ever has. My only gripe is the brush applicator. It’s not the most hygienic type of tip. It also seems to waste a bit of product. I’ve heard the actual formula is a great budget dupe for MAC’s Pro Longwear concealer. These concealers sell for R45.95 at Dis-Chem.

Liquid liner and I are not friends. I can achieve a neat line but not without a whole lot of hassle. That is why I prefer gel liners and felt tip liners. They make application easier and a winged liner can actually become a feasible feat. The L.A. Girl Gel Liner looks quite dry in the little tub. But application is creamy, smooth and opaque. It lasts for most of the day and once it dries it doesn’t budge. It defines your eyes beautifully and the little brush that’s included isn’t too bad but I still prefer my MAC 210 brush for a more precise application.You can get these gel liners in Black or Brown for R59.95 at Dis-Chem.

I will admit that the only reason I picked up this lip paint was because I was so easily swayed by the packaging. I mean it’s not like I needed another lip gloss/paint. Also, the colour of the actual lip paint is like nothing I’ve ever owned before. Babydoll is a perfect cool-toned bubblegum/barbie pink. The colour is super intense and the formula is ultra glossy. My camera doesn’t do this little lip paint any justice. R39.95 at Dis-Chem.

I really, really wanted to love this lip paint. I will give it an A+ for colour payoff but unfortunately the consistency gets a D. It settles into all my lip lines and cracks. It almost feels like it isn’t adhering to my lips. But with that being said I still like to wear this as a bit more of a ‘rubbed off stain’ and as a bonus these L.A Girl lip paints are formulated with vitamin E and peppermint oil. I’m not going to give up on these lip paints though. I did a bit of research before writing this post and it seems that some of the other colours aren’t as streaky. I will keep you guys updated on my final thoughts after round 2 of testing…

What products have you tried and loved from L.A Girl?